A new logo adorns the Sigrist brand on the outside. But Sigrist has also been equipped with a new value proposition and brand values at the core of the brand in order to make an even greater impact on the market.
Sigrist-Photometer AG appears with a new corporate identity
For over 75 years, the brand "Sigrist-Photometer" has been standing for high Swiss quality and innovative strength in the process photometry industry. Just like the products, the brand's image has been firmly anchored for decades.
But the market is on the move, and with an eye to the future, Sigrist-Photometer AG has decided to revamp the brand's appearance. The appearance of a brand can be derived from the corporate values. In an internal process, new brand values were created and from them the new corporate identity. Sigrist now presents itself with a new logo, new colours and modern corporate communication. In future, the new image will also have an impact on the product range. On the one hand in the visual appearance, the housing design and improved user-friendliness, and on the other hand in the inner workings, where research continues into sustainable, efficient and absolutely precise technology. This is our daily drive, our motivation for a strong Sigrist brand.
Thus, from September 2022, the Sigrist brand will shine in new splendour and give the company as well as the employees a motivating boost for a successful future.
New brand values and a clear core value proposition
A brand is only as good as its core values. Today, successful brand management is more than just an attractive external appearance. Brands should be tangible, for customers as well as for employees.
For this reason, the brand was completely redefined when the new corporate identity was developed. The core service promise and four brand values form the cornerstones of the company - as a manufacturer brand as well as an employer brand.
"With our intelligent measuring systems, we guarantee safety, sustainability and cross-linked processes." This core value proposition is considered a clear statement on the market and is intended to lead employees even closer to the brand as well as recommend them to become strong brand ambassadors.
In addition, four brand values complement the company's clear goals and are also daily incentives for the many skilled and talented employees at Sigrist-Photometer AG.
- Progress - We are already thinking about tomorrow in order to continuously improve ourselves and our products.
- Partnership - We build on trusting relationships to achieve relevant goals together.
- People - We are Sigrist. We are smart. (social, motivated, agile, relevant, team-oriented).
- Responsibility - We take responsibility for people and the environment with our measurement systems.
Giving new colours
With its new corporate colours of dark blue and turquoise, Sigrist stands for trust, safety and responsibility as well as for creativity, activity and environmental awareness. The blue pays homage to the origins of the Sigrist brand and stands for the traditionally grown values that we still represent today. The turquoise brings a freshness to the design that emphasises our forward-looking attitude.
And where does the customer and partner come into play? With the new, fresh appearance, the "Sigrist" brand is clearly taking big steps into the future - and taking the customers with it with this market power. As already anchored in the brand value "Partnership", we at Sigrist-Photometer AG want to achieve relevant goals together with our partners. And we can only do this if we collaborate.
We are fans of our own company and brand - and look forward to continuing this path with you.